Contact Information
  • Office: Room 308, International Studies Building
• Phone: 031-201-2324
• E-mail: sokim@khu.ac.kr
• Curriculum Vitae: Download
Areas of Expertise
Research Interests

  • Online Trust, Social Media, Online Impression Management, Self-Presentation, Self-Disclosure, Online Word-of-Mouth, Interpersonal Persuasion, Customer Relationship Management, Public Policy in Marketing, Big Data Analytics

Courses Taught
  • Consumer Behavior, Principles of Marketing, Global Marketing, Topics in Global Business (Honor Course), Probabilistic and Statistical Decision Making for Management
  • Ph.D. Marketing, Boston University, 2013
• M.B.A. Marketing and Real Estate Finance, Columbia Business School, 2008
• B.B.A. Business Administration, Yonsei University, 2005
Professional Experience
  • 2010-2012 Lecturer, Boston University School of Management
• 2008 Summer Internship, Global Real Estate Acquisition Team, Mirae Asset Investment Management Co. (Seoul, Korea)
• 2008 Academic Year Project, Strategy Planning, Zara Headquarter (La Coruna, Spain)
• 2007 Academic Year Project, Strategic Consulting Team, Chanel Co. (New York, USA)
Selected Publications
Referred Journal Articles:
• “Direct Transport Rules in Regional Trade Agreements and Suggestions” with J. Kim
(Journal of International Trade and Commerce, 13(2), 1-19, 2017)
• “Store Layout Optimization Using Indoor Positioning System” with H. Hwangbo, JH Kim, and Z. Lee
(International Journal of Distributed Sensor Networks, 2017)
• “A Study on the Acceptance of Korea-China FTA Using Opinion Mining Analysis” with JH Kim
(Journal of Korea Trade, 19(4), 63-93, 2015)
• “Limitations of Marketing Activities in Parallel Imports” with J. Kim
(Journal of International Trade and Commerce, 11(4), 2015)
• “Consumers’ Perception on Legal Liability of the Online Reviews”
(International Commerce and Information Review, 17(3), 3-27, 2015)
• “Factors Driving the Adoption of Overseas Direct Buying in Korea”
(Journal of International Trade and Commerce, 11(3), 1-21, 2015)
• “Discussion of Certification Marks to Relieve Consumer Distrust for Parallel Imports” with J. Kim
(Journal of International Trade and Insurance, 16(1), 85-106, 2015)
• “The Effect of the Customs Clearance Certification Label on Consumers’ Perception and Purchase Intention towards Parallel Imports”
(The Journal of Korea Research Society for Customs, 16(2), 29-49, 2015)
• “Customs Classification Disputes over IT Products and Implications for Global Trade” with J. Kim
(Journal of Commodity Science and Technology, 33(2), 93-103, 2015)Book Chapters:
• Bickart, Barbara, Soyean Kim, Seema Pai, and Frederic Brunel and Seema Pai (2015), “How Social Media Influencers Build a Brand Following by Sharing Secrets,” in Susan Fournier, Michael Breazeale, and Jill Avery (eds.), Strong Brands, Strong Relationships, Vol. 2. London: Routledge, 126-152.
• Kim, Soyean (Julia), Barbara Bickart, Frederic Brunel and Seema Pai (2013), “Chapter 7. Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media,” in Eldon Y. Li, Stanley Loh, Cain Evans, and Fabiana Lorenzi (eds.), Organizations and Social Networking: Utilizing Social CRM to Engage Consumers. Hershey, PA: IGI Press  • Goss, Maloni, Soyean Kim, Alessandro Savelli, Rebecca Smith, Annelise Pruitt, Angel Sheng, and Gennie Yi (2007), “Case Study: Chanel 2012”, The Design and Marketing of Luxury Goods, Luxury Education Foundation

Other Publications:
• Kim, Soyean (Julia), Barbara Bickart, Frederic Brunel, and Seema Pai (2013), “How to Persuade 100,000 Friends? Understanding and Using Blogs as One-to-One Mass Media”, in Cele Otnes and (eds.) Advances in Consumer Research, Vol. , Provo, UT: Association for Consumer Research.
• Kim, Soyean, Barbara Bickart, Frederic Brunel, (2012), “Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews”, Duluth: Advances in Consumer Research, Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner (Eds.).